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Case Study: Charli D – Tiktok Celebrity

Dancer and Instagram celebrity Charli D’Amelio is 16 years old and a TikTok personality. TikTok’s most popular personality has more than 67 million followers. Dixie, her sister, is also a TikTok star.

In 2019, Charlie D’Amelio began posting dance videos to popular songs on TikTok, almost overnight becoming famous. Her choreographed dances to popular songs often go viral, as she puts her certified trainer dancing skills to good use.


Charli D’Amelio, an American dancer, was born in Norwalk, Connecticut, on May 1, 2004, to Marc and Heidi D’Amelio. With more than 67 million followers on TikTok, the star rapidly rose to fame after joining the app in 2019. Her Instagram following exceeds 21 million, her YouTube subscribers exceed 5 million, and her Twitter followers exceed 2 million.

In a recent New York Times article, the dancer was referred to as “the reigning TikTok queen.”.

Charli began posting more personal videos on her secondary TikTok account after her primary account went viral. Over one million people followed the account in one day. Since then, it has gathered more than 4 million followers.

A competitive dancer since the age of five, Charlotte aspires to be a professional one day. Her attention is currently focused on fame she’s gained through TikTok.

A signing with United Talent Agency (UTA) was announced in 2019 for Charlie, her sister Dixie, and their parents to work on future projects like web content, tours, podcasts, and more.

TikTok’s celebrity was also seen in a super bowl commercial for Sabra Hummus. The Super Bowl LIV invitation was extended to her as well. In the viral TikTok challenge, she collaborated with Jennifer Lopez during the Super Bowl.

During a concert by the Jonas Brothers in December 2019, Charli danced on stage with Bebe Rexha. Also, in 2020, she danced with Jalaiah Harmon, creator of the viral “Renegade” dance.

The Ramble Podcast Network has announced that Charli and her sister Dixie will launch a new podcast in May 2020. Fans will get a behind-the-scenes look into the stars’ daily lives and learn what’s on their minds.

Charli was a member of the Los Angeles creative collective “Hype House” with fellow TikTok and YouTube stars like Chase Hudson and Addison Rae for about a year. In May 2020, Charli and Dixie left the house after the house became a more commercial venture.

Many mainstream outlets have also featured the TikTok famous dancer. In addition to demonstrating dance moves to Jimmy Fallon, Charli appeared on “The Tonight Show with Jimmy Fallon.” D’Amelio has spoken out against body shaming and bullying on social media. She has gone on to make videos as part of UNICEF’s campaign to prevent better bullying on social media.

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