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Step by Step Guide

How To Set Up A Patreon Account In 2022

Patreon

With many people suffering during the Covid-19 pandemic, finding multiple alternatives to traditional income sources is more important than ever. For those with a creative lean, Patreon offers a fantastic opportunity to capitalise on the interest and support of fans of your work. We’re going to take a look at how to set up your Patreon page and optimise it to ensure that your page members know what it is they are supporting and in turn improve the likelihood of them choosing to follow and support you.

What is Patreon?

Patreon (which is a play on the word patron) is a website where creators can receive support from their fans, either by receiving a monthly subscription, or a payment per project. In exchange for donations, creators provide their patrons with a range of rewards. This can take the form of early access to creative content, special gifts or a simply thank you. We cover some examples of reward ideas on our article: What is Patreon?

Patreon is about fans supporting creators personally on a rolling, month by month basis, not just specific projects. If you are looking for support to get a large single project off the group, check out our article on Kickstarter.

From our own experience, it was easy to make a couple of hundred dollars a month extra from Patreon, with a little sharing of the link to interested fans of one of our more artistic side projects. Regular promotion, and teasing of future elements of the project pushed our monthly income up significantly. Whilst we didn’t do as well as the top creators on Patreon (a number of whom earn in excess of $200,000 per year), we do enjoy the almost passive income generated from this site. Ready to create a project of your own? Here is how.

Create on Patreon

Step 1. Sign up.

Visit http://www.patreon.com and click on ‘Create on Patreon’ in the top right-hand corner of the screen. Sign up, either by linking your Google or Facebook accounts, or with your Name and Email address.

Step 2. Verify Your Email

If you opt to sign up with your email address, as we did, you will now be asked to verify your email address. Click on the gold ‘Verify Email’ button and click Okay. From our experience this took a few minutes to come through. Go find the email in your inbox, open it and click on ‘Confirm Email’.

Step 3. Begin Personalising

Begin entering your profile information. Along with your name, you can upload an image of yourself, which we recommend. Your fans are going to here to support you, so show them who you are. Once you have completed the profile page, click Save Changes.

Step 4. Become a Creator

Open the menu from the top right hand corner (Hover over your profile picture on desktop, or tap to expand the menu on mobile devices). Scroll down and select ‘Create on Patreon’.

Step 5. Tell Patreon a little about your planned content

Select from the general themes that might describe your content, and confirm whether your page will have any nudity. Patreon allows nudity, but you will not be found by anyone searching for content, you will have to rely on your link being shared. If your work will feature nudity, check out our review of onlyfans.com as that may suit you better.

Select your local currency. You are most likely going to want to raise money in your local currency for a number of reasons, an important one being to keep your tax simple. Yes, you do need to pay tax on Patreon earnings, sorry!

Step 6. Decide if you want to add ‘Merch for Membership’

This step will allow you to design products and assign them as a reward for your Patreons. You can add this later if you are unsure or don’t need it yet. Don’t add it if you don’t plan to use it, as it will add 3% to the platforms fees.

Step 7. Reserve a custom URL

You have to have a social platform that already uses the name you want to secure. To do this, connect your social channel to Patreon. You can also get this later.

You’re almost ready to launch! Click ‘Start Customizing’.

Step 8. Your Patreon page is now ready to be populated

Firstly, fill in the ‘What are you creating?’ field. Will you be making creative videos, entertainment, pieces of art? Tell the world! Also, figure out whether the name you gave works best with ‘is creating’ or ‘are creating’. Generally, if you are doing this on your own, you’ll want ‘is’, whilst as a group you’ll want ‘are creating’.

Upload a Profile Photo (A logo can work well here too), and a cover photo. The site recommends 256px x 256px for the profile picture, and 1600px wide x 400px tall.

You can set a custom URL here too, as long as the username is not already taken.

Click on ‘Save Changes’.

Step 9. Decide if you will be displaying your earnings.

This is the final step for the basic account set up. You need to complete your name, country of residence, pick a brand colour, connect social channels and add a business address is applicable.

Most importantly, you can select whether you want people to see how many Patreons you have and how much you are earning. Many of the largest Patreon accounts opt to turn off both these options, which we discuss more on our Patreon overview. Our advise to you as a new starter is to leave both of these on, so once the ball gets rolling, people can see that you are being supported, which helps them trust that you will continue to produce the rewards that you have promised. Sometimes, with larger accounts, the creator may opt to hide one or both these details, which seems to be an attempt to avoid putting people off from thinking they already have enough support, so why bother. If you are lucky enough to find yourself in that situation down the line, we’ll leave that decision to you.

Add a Google Analytics ID (See our guide here) and you’re done with this page.

Click on Save Changes’, and then towards the top right-hand corner, click ‘Launch’. Your new Patreon link will pop up, make a note of it for later, as you’ll be wanting to share this.

Step 10. The final steps

You now have a Patreon page, ready to help you get funded, but you’ll want to put in some information about you or your work, create some tiers (how much you want to get paid per level of membership) and decide what the rewards for those tiers are.

To get started, on the left-hand side of your screen you will now see a menu. Click on ‘Patrons’ and then click ‘Get Started’ and accept the pop up.

You are now in the Tiers menu. Click ‘+ Add tier’ to create your first tier. This is going to be your basic level membership. We would suggest that you avoid physical rewards, especially at this level. Don’t be afraid to set a super low price, plenty of Patreons offer just a tier of between $1 and $3. This is especially effective if you think you’ll have a wide appeal but are unlikely to attract big spenders. Alternatively, go towards the top end of what you think your average supporter might be willing to pay and expect to get fewer, but better paying, fans. This might benefit you if your rewards are something you plan to labour over, as your time is precious.

When you create the tier, you need to give it a title, a price and a description. You must click on ‘Add Benefit’ and associate a benefit to each tier. For a basic tier you could use the General Support, if you are only going to offer a thank you. We suggested that Patreons would be buying us a coffee. You could add themes artwork to each tier to build your brand, but you can add this later once you have proven that Patreon can be valuable to you.

Step 11. Getting Paid

Just when you thought you were done, this final step is important. Click on ‘Page’ in the left hand menu, then ‘Edit Page’. Now look along the top menu and click on ‘Getting Paid’.

Depending on how frequently you plan to produce your works of art, videos or other content, you need to decide whether you will be charging a single monthly fee or per creation. If you opt for Monthly, we strongly recommend that you click on ‘Verify to enable charge up front’. With this option enabled, new Patreons will be charged a membership fee as soon as they agree to support you, and then from the 1st of each month going forward. This is important, as without this function, people can sign up to support you, look at and/or download all your private Patreon posts, and then cancel without paying a penny. The verification process is a simple code-sent-to-phone type of process.

You may want to consider the per creation option is you are going to produce a solid new piece of work more frequently than once a month. Your Patreons can set their own limits on how often they want to pay you, but if you plan to knock out a new song cover every week, you may find many fans will pay 2, 3 or even 4 times a month, as long as you are keeping them happy.

The absolute final step is here. Scroll down and click on ‘Edit payout’. Now click ‘Add Payment Method’. Toggle the appropriate answers for you and on the next screen, select your country and select your choice of Payoneer or Paypal. You will be charged £0.75 per payout on Payoneer, whilst for PayPal you will be charged £1. For non-US citizens, click on the ‘Fill Out W-8BEN Form’ to ensure you are tax complaint.

If you aren’t familiar with Payoneer, check out our article on them here.

Good luck with your new Patreon page!

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