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Case Study

Case Studies

Case Study: Charli D – Tiktok Celebrity

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Dancer and Instagram celebrity Charli D’Amelio is 16 years old and a TikTok personality. TikTok’s most popular personality has more than 67 million followers. Dixie, her sister, is also a TikTok star.

In 2019, Charlie D’Amelio began posting dance videos to popular songs on TikTok, almost overnight becoming famous. Her choreographed dances to popular songs often go viral, as she puts her certified trainer dancing skills to good use.

Career

Charli D’Amelio, an American dancer, was born in Norwalk, Connecticut, on May 1, 2004, to Marc and Heidi D’Amelio. With more than 67 million followers on TikTok, the star rapidly rose to fame after joining the app in 2019. Her Instagram following exceeds 21 million, her YouTube subscribers exceed 5 million, and her Twitter followers exceed 2 million.

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Case Studies

Case Study: YouTube Star Caspar Lee

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Caspar Lee is a South African-born YouTuber, vlogger, actor, and social media personality. His YouTube channel has more than 7.1 million subscribers. Casper Lee will be familiar to anyone with significant YouTube experience. Millions of people follow him. Caspar has been active for more than half a decade, uploading videos since 2011. He is regarded as one of the earliest stars of YouTube. Additionally, he wrote the scripts for the videos and followed this up with several acting gigs. He is very popular on other social media sites such as Twitter (4.45 million followers), and Instagram (4 million followers).

Comedy is one of his major trademarks through his videos, which are both hilarious and original and he often collaborated with other YouTube stars. His huge social media following has led to him being invited to talk shows and other TV programs, including an appearance on Showtime’s Web Therapy with ‘FRIENDS’ star Lisa Kudrow.

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